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Tangoo's Creative Playbook highlights creativity as key to advertising success, Arta Pllana explores personalized messaging in programmatic ads and introduces innovative formats based on appeal, engagement, and interaction. Arta covers technical and creative campaign requirements, as well as the importance of understanding user behaviour and mindsets.
Arta specializes in delivering high-impact visual solutions that drive engagement and brand recognition in the Creative and Digital Advertising industry. Her expertise spans both web and print design, with a career marked by a blend of creativity and technology.
Currently, Arta is a Senior Graphic Designer and Project Specialist at Tangoo. In this role, she supports Tangoo both internally and externally, collaborating with the creative team to innovate Tangoo’s creative products, ensuring top-notch services and high conversions for Tangoo’s clients.
Arta's approach to design is driven by a combination of creativity, technology, and a deep understanding of advertising.