Master o. A. in Business Communications & Management

20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020.

Hot Topics:

• Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive
• Circular economy for digital products? Myth or Thng?
• Easiest industry to lower emission volume by increasing efficiencies in almost real time possible?
• Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how?
• Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)

Mary is a digital maven, entrepreneur and business mentor. She has held C-suite roles at WPP, Steak, Reform, Collective London, was a main Board member of Ogilvy & Mather Advertising, and is a renowned leader and advisor to companies in the technology sector. At 55 years old, Mary continues to be relevant, cutting edge and a true disruptor. In response to the advertising industry outcry over the lack of transparency in the programmatic media space, in 2016 Mary co-founded one of the most disruptive adtech business – Truth Media. Unfortunately, the timing of Truth was too early to succeed, and the industry and their clients continue to grapple with the issues of what are the benefits of adtech, to consumers and brands? However, she has been instrumental in fire-starting those open conversations between media owners, adtech providers, agencies and clients.

Over the last twelve months she has become a founding Board member of the Internet Commission, where she has helped develop both a Digital Accountability Framework and Dialogue of Digital Responsibility placing transparency reporting (specifically relating to social media platforms) at the heart of a more informed debate about digital development. Inspired by the UN Agenda for Sustainable Development the Internet Commissions 2018 dialogue explored what values might inform a better direction for digital development and the direction of travel for future regulation.

Mary started in advertising sales on Fleet Street in the late 80's, at the very dawn of desktop publishing and she has been part of the digital revolution ever since. She continues to guide several of the world’s largest brands’ engagement with the disruptive and evolving world of digital, including, IBM, Nestle, Sage, HSBC and Mazda amongst others. Mary operates as an interim CEO, management consultant, growth hacker, and is a sort after industry speaker, writer, business mentor and coach. Mary is Global Ambassador for British Interactive Media Association, Board member of TLA’s Women in Tech, is a Board advisor to the Internet Commission and a respected Chair and NED. In February 2018 Mary opened The London Stock Exchange, one of the first women to do so.

Luke Judge is a digital marketing expert known for innovative thinking and ethical practices. As CEO of hundo, he leads efforts to prepare young people for the future of work. Luke also serves as a Non-Executive Director at Tangoo and accelerate, advising Addesu and Tactical to support their international growth.

Previously, as CEO of Incubeta UK & US, he expanded the organisation to over 500 people globally. His passion for innovative technology and transformative sectors like Web3 drives his commitment to impactful contributions.

A dedicated mentor, Luke supports startups through roles at Outlier Ventures and Avallen Spirits. His international exposure and crisis volunteering have enriched his understanding of diverse markets and cultures. Luke's mission-driven approach has earned him frequent speaking invitations and judge appointments at industry events.

Luke's brand embodies innovation, ethical practices, and growth, reflecting his dedication to positive change in the industry and beyond.

Daniela Tiriticco is an accomplished professional currently serving as the Head of Affiliates at Tangoo Media. With a robust background in international media planning and business development, Daniela excels in creating customized campaigns tailored to client needs. She is a skilled facilitator of KPI achievement, ensuring that campaigns meet and exceed performance metrics. Daniela's expertise lies in forging strong business relationships and driving impactful media strategies that deliver measurable results.

Sophie is a digital media professional with 12+ years of international experience across classic/traditional digital- and programmatic trading. She has been working on the seller and demand side of the industry with a good understanding of the power of actionable data. She has a hands-on, operational and strategic mindset and she knows how different could be the monetisation approach of web and in-app publishers. Alongside her main roles, she works as a digital transformation consultant, and career and confidence coach. She also co-founded The Women in Programmatic Network.

Riccardo brings extensive experience in digital marketing for media and advertising, having held leadership roles where he guided high-performing teams in marketing, sales, and business development. His expertise includes in-depth performance analysis of marketing initiatives, driving profitability through key business KPIs. With a rich background in both digital marketing and diverse communication channels, he is passionate about crafting integrated strategies that deliver exceptional results and foster growth.

Gianluca Armando is the Global Director for Brand Integration and Marketing at Expedia Group Media Solutions, where he leads commercial creative advertising partnerships and implements global marketing campaigns. He began his career in the hotel industry and then moved to Expedia Group as an intern. Since then, he has accumulated extensive international experience, having worked in Italy, Spain, Australia, Singapore, and the UK. Gianluca holds a master’s degree in tourism management and economics from Ca' Foscari University in Venice. He currently resides in London with his family. His broad experience and educational background have equipped him with a deep understanding of global travel trends and marketing strategies, making him a key player in the travel advertising industry.

Marino Gualano is the Founder & International Business Development Director of tangoo, a digital media services company specializing in programmatic media advertising. An experienced leader and investor in the programmatic advertising, digital media, and web3 industries, Marino is known for his strategic expertise and ability to identify new growth opportunities.

Driven by a passion to create environments of abundance, Marino has driven his professional career through strategic investments in promising start-ups and dedicated work with charitable organizations such as Terre des Hommes, an international federation that aids children worldwide.

Before founding Tangoo, Marino held senior management positions in various tech and digital marketing-oriented companies. He has successfully founded, grown, and sold multiple companies, earning recognition as an industry leader. At Tangoo Media, Marino focuses on building relationships on a global scale. His goal is to build on Tangoo's rapid growth, seeking investment partners to capitalize on emerging opportunities. Marino is always looking to connect with innovators and advocates of programmatic marketing.

'I've been in the digital sector from the early days. It's an ever-changing industry that never ceases to inspire me.' An expert recruiter in all things digital, Andrea leads our Digital (Advertising & E-Commerce) team in his native Italy.

Andrea kicked off his recruitment career in 2011 — a crucial time for the blossoming digital sector. With his foothold established, he built up a complete picture of his market, starting with advertising and e-commerce profiles before taking on sales assignments to broaden his scope. Andrea quickly moved into recruitment management positions, applying his skills to ever-more senior profiles. He then took the opportunity to manage the entire digital practice, picking up invaluable recruitment strategies and market know-how over two successful years.

When the natural next step came in July 2022, Andrea joined Page Executive to flex his executive search muscles with a great deal of autonomy. His recruitment know-how, combined with his management experience, gives him a unique perspective that facilitates communication with clients. Always on the lookout for ways to improve, he thrives in the Page Executive culture, sharing skills and experience with colleagues from other sectors to build cross-industry synergies.

Andrea is in charge of Page Executive’s Digital sector in Italy and has his sights on becoming the country’s number one recruiter for senior roles. His ambition is certainly on track. Clients are consistently impressed with his market knowledge and clear understanding of what the assignment entails. But it’s not just about his efficient working techniques — Andrea is a natural people person who builds strong relationships with clients, whatever company they represent.

When he’s not tracking down top candidates, Andrea is a musician, channelling his creative outlet through his guitar. If you’re lucky, you might spot him laying down blues and jazz with his band or going solo around Milan.

Hi, I'm Matteo Ferrario, Campaign Manager at Tangoo. With a deep passion for digital media and advertising technology, I've honed my expertise across ad tech and programmatic advertising. With my team at Tangoo, I take pride in driving impactful campaigns that resonate with our clients' audiences and deliver exceptional results across various channels, including CTV, display, video, audio and DOOH. My journey in the digital advertising space has been marked by a commitment to innovation and a keen eye for emerging trends and advertising technologies.

Arta specializes in delivering high-impact visual solutions that drive engagement and brand recognition in the Creative and Digital Advertising industry.

Her expertise spans both web and print design, with a career marked by a blend of creativity and technology.

Currently, Arta is a Senior Graphic Designer and Project Specialist at Tangoo. In this role, she supports Tangoo both internally and externally, collaborating with the creative team to innovate Tangoo’s creative products, ensuring top-notch services and high conversions for Tangoo’s clients.

Arta's approach to design is driven by a combination of creativity, technology, and a deep understanding of advertising.